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Writing Your Horse For Sale Advert
Writing a " horse for sale" advert
Writing your advert in a way to ensure that you attract the right enquiries and bring the serious buyers g to see your horse?
Keep your advert simple – this is key to writing a classified advertisement to sell a horse both online or in a magazine, but don't be tempted to leave out the important and descriptive information that will make your horse stand out from the rest.
The ad should draw attention to anything that makes your horse sound unique and interesting. A horse's breeding history can be of huge interest to some buyers, therefore it is always worth mentioning a famous or successful family tree.
Photographs give a clear vision to buyers and may buyers will not view adverts that do not have at least one picture, it can also minimise time-wasters. However always show your horse at his or her best. Action pictures are normally better than just a horse standing up as it demonstrates the horse's ability. A show jumper jumping will attract more interest than one loose in a field and clearly shows a chosen discipline.
Colour photographs are a must these days, , but proofs and professional photographs can only be used with the photographer's permission due to copyright laws.
Buyers normally have a set budget and many are put off if a price is not displayed with the advert, Not giving a price will also mean your advert is displayed after those with prices.
Right Equine Include the area of the country that you are based in and the distance from the on-line viewers, this is very useful and something our customers have always found frustrating with other sites.
List a landline telephone number as well as a mobile if you can. An email link can also be very useful indeed and more convenient for viewers to reach you.
If you have a web-site of you own, why not add a web link from your advert, this will display the type of business you run, this always works well in displaying proffessionalisum and building confidence.
Review your advert and ask yourself if it would entice you to view your horse – with Right Equines totally flexible advert feel free to view and edit your advert as often as you like. But remember it is the fist xxxxxxx word that will come back on the search results, so make sure these are impactful and interesting.
If you are a trader and have your own web-site, why not use our web link to show buyers the type of What you must include in your Right Equine advert (Horses and Ponies for Sale, Loan or Share).
Height
1. Breed
2. Colour
3. Sex
4. Age
5. Price
6. Telephone numbers
7. Your Postcode
8. Preferred Disciplines
You should also include details of :
1. Descriptive words such a striking – stunning – heavy weight – heavy boned – light boned etc
2. Temperament & Behaviour
3. Scope/disciplines eg: competing Novice Classes/Foxhunter
4. Fitness Level
5. Competition results/winnings £ or points
6. Name of trainer if well known competed/trained by . . .
7. Breeding – e.g. by Clover Hill out of TB mare
8. Trial facilities
9. Reason for sale
10. Veterinary status certificate and health comment – very clean legs
11. Vices eg: no vices/cribs at feed times
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